Attention Branches 5, 6, 12, and CHS1:
As of 5:00pm on June 29, 2016 there will be no Energize CT rebate on SCG Boilers or SCG Water Heater sales. Only SCG boilers and SCG gas water heaters are impacted in this shutdown notification. Please continue to promote Heat Pump Water Heaters in SCG territory as a high efficiency water heating alternative, if appropriate.
Due to the short reporting period, it is extremely important that you have all of the information required at the time of purchase.
Don Polletta, VP Marketing
We all know the importance of a well constructed email message when it comes to selling your products and services. The standard format goes along the lines of presenting a problem, leading up to a solution, announcing your product, and listing its benefits. Then a well crafted call-to-action will hopefully at least get the majority of message recipients to take the next step (making a phone call, filling out a contact form, visiting a web-site)
But what if something seemingly inconspicuous as the email subject line was making the decision between ‘open’ and ‘delete’ that much easier? This of course can work in either a positive or negative manner. The best practices for concocting an email subject heading are to make it short, ask a question, convey a sense of urgency, and to be specific.
Beyond those details, the actual words you use within the email subject heading can either raise the recipients’ interest or drive it away negatively. Making the email short and asking a question are rather self-explanatory, but to convey a sense of urgency and to be specific use these words to drive the point home:
Even if your email is going out to thousands of recipients, when these words pop up in their inbox it will feel like a customized and privileged offer.
So what are the words that are going to drive people to send your message to the spam folder seconds after receiving the new mail notification? Words that we’ve come to associate with scams plus letters and symbols that don’t ‘look pretty’ are proven to have negative connotations in email subject headers:
Understandably there seems to be a thin gray line between words that would be deemed positive and ones that incite negativity. “Daily” for example increases focus whereas “today” is considered a negative email subject term.
What we want to do is raise awareness about a particular reason why your email marketing may not be reaching its projected forecast. Sometimes it’s not the message you necessarily need to change, but how it is delivered. Now that we have the subject line nailed next month we will cover simple formulas for writing email.
Please join us on April 26th 5:30 – 7:00pm at Torrco in Waterbury, CT where we have arranged for industry expert Doug Dillon of the American Supply Association to present the latest on creating an effective system for hiring, retaining and motivating employees. 
The need for employees is generally a good thing. It is a sign of business growth and expansion and improves your standing in the community by offering employment to your fellow citizens. Unfortunately there’s one common obstacle that many companies face when looking to expand their workforce – all the good people are already working.
In the plumbing and HVAC field your employees are the lifeblood of your business. They are often the face of your company, communicating directly with homeowners and customers to understand their issues and needs. A quality employee will not only demonstrate technical aptitude, but also a knack for interacting with people and you usually can’t have one without the other (anti-social who is great at their job or a friendly person who doesn’t have the technical expertise to get the job done right)
So, how do you find quality employees to add to your team while battling with these challenges? Join us Tuesday April 26, 2016 5:30-7:00pm where industry expert Doug Dillon will share the latest on how to conquer the challenges of building an effective system for hiring, retaining and motivating employees.
TO REGISTER CALL (203) 465-4236 or Email: [email protected]
Or Fill out the form below
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About Doug Dillon:
Doug Dillon is a seasoned Talent, Learning, and OD leader within the Plumbing, PVF, Industrial Distribution and Manufacturing industry. He has experience connecting outcomes to business objectives in global environments and has driven programs in both established and start-up business units in the Americas, Europe, Asia, and Australasia. Doug has experience in the functional areas of leadership development and sales, along with the specialties of talent management, succession planning, and performance management within those functions. Currently, Doug is Director – Professional Development for The American Supply Association Education Foundation (ASAEF). In addition, he serves as Director – Talent Management for First Supply, a Midwest-based Plumbing, Heating, and Industrial PVF Distributor. He has supported both organizations simultaneously since January 2012. His responsibilities include consulting with ASA Member organizations on their People Development initiatives, and driving Performance Management, Leadership Development, Learning, and OD for First Supply.
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